Shanghai’s Hongqiao Airport has collaborated with JCDecaux Momentum on its new airport advertising media. Having obtained the national design patent and close on the heels of its first launch at Pudong Airport Satellite Hall, JCDecaux’s series of screens dominate the departure lounges for both airports in Shanghai.
SAMDecaux invited digital media artists, Timo Helgert, to create naked-eye 3D content to showcase the media. Known as the ‘Return of Nature’, Helgert’s creations rediscover urban life and transform the waiting experience into an encounter with artistic inspiration. The artworks feature famous buildings in Paris, Milan and Shanghai surrounded by nature and according to SAMDecaux successfully integrate art and commerce to craft a unique airport cultural atmosphere.