The British carrier bmi regional is launching its second direct route between Bristol, the UK’s gateway to the South West and Göteborg Landvetter Airport in Sweden.
Launching on 22 January 2018, the link between the two cities will be operated twice weekly on an Embraer 145 and will bring the number of destinations served by bmi from Bristol to nine.
“As part of our on-going strategy to connect key business regions, it was a natural choice to increase our service offering to/ from Gothenburg by adding a further Gothenburg route to our network connecting Sweden’s second largest city to our largest UK base in Bristol,” said bmi’s CCO Jochen Schnadt.
“Given our experiences on the Birmingham to Gothenburg market so far, we believe this new route will prove attractive to business as well as leisure customers alike enjoying bmi’s service of fast and convenient air services,” Schnadt continued.
bmi regional’s network out of Bristol already includes Paris, Milan, Munich, Brussels, Frankfurt, Dusseldorf, Hamburg and Aberdeen, but Gothenburg is the airline’s first Swedish route from its biggest UK hub.
Citing the UK as a popular destination for passengers travelling from Göteborg Landvetter, while Brits top the list when it comes to the number of incoming airline passengers to Gothenburg, Charlotte Ljunggren, Göteborg Landvetter’s airport director said: “We are really pleased that we can start the new year off with another new direct route from Göteborg Landvetter. This new route will give more people from western Sweden the chance to discover a new, exciting destination in a convenient way, and at the same time we can welcome more Brits to Gothenburg and everything the city has to offer.”
Home to Scandinavia’s largest port and a hub for global trade, Gothenburg is popular among those travelling from the UK as a minibreak destination. The city has garnered a well-earned reputation for its fabulous food, eclectic culture and vibrant nightlife and also serves as a gateway to the stunning coastline of West Sweden.
“We are delighted with the announcement of the new Gothenburg route operating from Bristol Airport. This extends the choice of destinations available to passengers from the South West and Wales, whether travelling for business or leisure. The route also provides inbound visitors, using Bristol Airport, ease of access, whether it is for a city break, visiting the various tourist attractions and conference venues the region has to offer,” added Nigel Scott, Bristol Airport’s business development director.