Digital vouchering platform, iCoupon, has revealed new data which points to a shift towards the digitalisation of the passenger experience and airport ecosystem.
The iCoupon voucher platform, which enables adoptees to issue digital vouchers directly to passenger boarding passes, has experienced significant growth since the start of the pandemic. In addition to expanding its network to cover a further 30 airports worldwide, iCoupon has also won 10 new travel retail contracts and been implemented by seven major airlines over the last 18 months.
With flight schedules impacted by the ongoing disruption of the COVID-19 pandemic, vouchering has become an essential tool for ensuring passengers receive compensation in line with regulations, such as EU261, and that eligible staff and passengers receive meal entitlements.
“It goes without saying that airports and airlines have had to radically rethink the way they operate their businesses and how they serve their customers,” said Richard Bye, CEO and Chairman of iCoupon.
“The last year-and-a-half has really highlighted the importance of using digital tools within the travel sector to offer a more streamlined, contact-free and convenient service. Many factors have influenced this sift to digitalisation: passenger needs have evolved due to the effects of the pandemic; consumers are demanding tangible sustainability measures; and digital, automated services are now expected as standard. Our rapid growth is symptomatic of the scale and pace of digitalisation within the industry and highlights the wide-reaching benefits of offering an improved passenger experience via digital channels,” Bye continued.
