UK airports will welcome the news that research conducted by low-fare carrier, easyJet, with 2,000 domestic consumers shows that more than 67% are more likely to travel abroad in 2024 than they did in 2023.
More than 77% of those surveyed also said they will prioritise spending money on a holiday over anything else in their annual budget (up from 70% last year). Prospective travellers will also prioritise their holiday by cutting back on other discretionary spend, with more than half reducing their spend on eating out (54%), 40% cutting back on new clothes and shoes and 38% opting not to pay for a new car or home upgrades to enable travel.
The survey also found that around 70% of people are more likely to book with a low-fare carrier and holiday in closer to home destinations in Europe, compared with just 10% planning a trip to North America and 9% to Asia.
Johan Lundgren, easyJet CEO commented: “Year after year we see the value and importance o holidays increasing for consumers. These findings couldn’t be clearer that travel not only remains a priority for people, but that they are ever more determined to protect and even boost their holiday budgets, not least because of the many benefits and opportunities travel offers us.”
