As part of its strategy to develop new routes Aarhus Airport has appointed a new Director of Route Development. Making the move from Copenhagen Airport Oliver V. Wormslev Petersen will take up his new position on 1 August. The airport has an aggressive growth strategy to attract new routes to Easter Jutland and boost passenger levels to 1.5 million within this decade.
Commenting on his new role Petersen said: “There is a route potential that needs to be served and I am eager to discuss the business cases with my network and to work on getting attractive routes to Aarhus Airport.”
He brings extensive experience in route development strategies to the Danish airport having spent the last six years as Senior Route Development Manager at Copenhagen Airport. Prior to his current role he was involved in strategy development and market analysis for Copenhagen and before that he was a consultant and Product Manager with the American analysts ACNielsen in Denmark. He obtained his master’s degree in Economics and Marketing from Copenhagen Business School in 2015.
In his new role at Aarhus Airport, Petersen explained that his, “Focus will be both on motivating airlines to bring guests to the region, and to activate a Danish travel potential out of Eastern Jutland.”
Aarhus is in the midst of an extensive turnaround, investing heavily in development, refurbishment and expansion. This includes its terminals, security controls, passenger areas, eateries, shopping facilities and eventually an airport hotel. Expressing his delight at the appointment of Petersen, Aarhus Airport’s CEO, Peer H. Kristensen, said:
A core element in the airport’s route to growth is to attract more routes that match the needs of Eastern Jutland’s businesses and vacation traffic. Aarhus Airport has a much greater passenger potential in its close catchment area than any other airport in Jutland. As a result we are upgrading our priority on route development, so we can win back the terrain we lost during the COVID-19 crisis. Oliver comes to us with a strategic and analytical approach, a strong international airline network and a solid understanding of how to forge cooperation to the benefit of airlines, airports and not least passengers.
Find out more about Aarhus Airport in our exclusive interview with Peer Kristensen as featured in the March 2020 issue of Regional Gateway magazine.
