As Passenger Terminal Expo 2023 threw open its doors on Tuesday 14 March, AeroCloud opened its stand by launching AeroCloud Optic to help airports understand how passengers move through an airport from kerb. The solution has already been trialled at Liverpool John Lennon Airport in the UK (which described it as “the holy grail of commercial activity in an airport” and Sarasota Bradenton International Airport in Florida, US.
With passenger traffic steadily returning to 2019 levels the need to ensure a frictionless flow of passengers at every stage of their journey continues to be at the forefront of airport travel.
By using computer vision and algorithms AeroCloud Optic can, according to its developers, intelligently , anonymously and accurately track passengers as they move through an airport. The real-time monitoring of passenger flow means that alerts are triggered in response to bottlenecks in operations, such as extended wait times at check-in or security, which can be immediately addressed with additional resource.
According to AeroCloud co-founder and CEO, George Richardson, AeroCloud Optic allows airports to “resolve operational issues in real-time and plan better for the future in a revolutionary way. Optic accurately predicts the future flow of travellers so leaders can make confident decisions on everything from resource allocation to commercial opportunities. At a time when airports need to improve the bottom line, AeroCloud Optic can help airport operations teams to streamline the check-in and security experience to get people through to retail areas faster, reducing passengers’ queue time and encouraging spending in a GDPR conformant way.”
Meanwhile Paul Staples, Operations Director at Liverpool John Lennon, which has previously queue counting to track how individuals move through its terminal, described the solution as providing “accurate information that allows us to plan more effectively at an operational level, while also helping to inform decision-making for marketing and spend per head in retail and concession environments.”
