US-based airport advertising and sponsorship specialist, Clear Channel Airports (CCA), is transforming California’s Norman Y. Mineta San Jose International Airport (SJC) into the first all-digital advertising air transport hub in the US.
“As Silicon Valley’s airport, SJC is the perfect place for CCA to launch the nation’s first all-digital advertising programme,” commented John Aitken, director of aviation, SJC. “This truly transformational approach to airport advertising not only fits our culture of innovation, but also introduces new revenue opportunities that will enable us to support our industry-leading growth.”
Alaska Airlines, alongside Google Cloud, are inaugural foundation sponsors for the airport’s all-digital programme, which will go live in November 2019 and is expected to double SJC’s advertising revenue.
“Alaska is thrilled to be a founding partner with Clear Channel Airports to help modernise the way guests interact with advertising at the San Jose Airport,” said Natalie Bowman, Alaska Airlines’ MD of brand and marketing communications.
“With Silicon Valley as a leading global innovation epicenter, the airport is a ripe area to target inbound and outbound flyers with cutting-edge technology solutions that will bring advertising to the forefront of the consumer experience,” she continued.
John Moyer, SVO, Development and Operations, Clear Channel Airports, said: “We’ve worked on this foundation sponsor strategy over the past year and SJC’s team played an integral role developing the most advanced airport advertising programme available in the US.”