London’s dedicated business aviation hub, Farnborough Airport, has kick-started the new year announcing extended collaborations with two exclusive brands designed to elevate the passenger experience.
Yacht brokerage company Edmiston is returning as a brand partner at the airport following a two-year collaboration which began in 2022. Meanwhile luxe jeweller Lugano is also continuing its partnership with Farnborough with the two brands delivering an enhanced passenger experience.
Passengers will benefit from experiencing seamless blend of elegance and innovation with the two aspirational brands. Edmiston’s branding will be featured prominently throughout the airport, including the redesign of a premium passenger lounge and external signage. In the lounge passengers will be immersed in a bespoke experience reflecting the Edmiston brand’s lifestyle through curated décor, artwork and yacht models. Outside, the airport’s radar tower will also be wrapped in artwork featuring Edmiston as one of the largest airside advertisement sites at any UK airport.
Commenting that Farnborough provides an ideal platform to engage with its clients as they embark or complete their journey, Jamie Edmiston, Chief Executive of Edmiston said: “Both Edmiston and Farnborough are leaders in delivering exceptional service and this collaboration allows us to connect with our audience in a sophisticated and impactful way. The Edmiston brand represents the pinnacle of luxury and this partnership is an opportunity to showcase that lifestyle to a global audience.”
Having first partnered with Farnborough in 2024, Lugano’s return will see a refreshed focus from the jewellery brand with a newly designed lounge and a feature wall in the security screening area. “We are happy to continue our partnership with Farnborough Airport, offering travellers a welcoming experience at the Lugano lounge,” said Idit Ferder, Chief Operating Officer and co-founder at Lugano. “Designed with the essence of our salons in mind, the lounge provides a peaceful retreat for visitors to unwind during their travels.”
Farnborough Airport CEO, Simon Geere, added that together the partnerships with the two luxury brands demonstrate a “vision for creating unique and premium experiences, ensuring every guest enjoys an unrivalled journey from the moment they arrive at Farnborough Airport.”