Lindt & Sprüngli Travel Retail is updating its Lindt premium chocolate range. The revamp will see new brands, formats and pack redesigns in 2022 as well as the launch of brands to the travel retail market.

To meet growing demand for self-treating and snacks for on-the-go, the Lindt LINDOR range will be available in a new LINDOR Bag Milk 100g format. The two companies will also bring the popular Lindt NUXOR brand to the travel retail market for the first-time next year. In addition, the bestselling Lindt NAPOLITAINS range will be relaunched with a new eye-catching pack design to increase visual appeal and grow awareness of the brand among shoppers.

Lindt’s latest launches will enable travel retailers to take full advantage of the gifting category, which continues to be a key consideration for duty-free shoppers. According to Lindt & Sprüngli Travel Retail, recent studies have shown that half of European travellers will most likely consider buying confectionery for a gifting occasion, especially when travelling for leisure or visiting friends and family.

Travelling consumers, especially millennial shoppers, are also increasingly concerned with the sustainability. Lindt & Sprüngli Travel Retail has developed its own sustainability programme for cocoa beans; the Lindt and Sprüngli Farming Programme, which strives for ecologically and socially responsible cultivation and supports farmers, their families and their communities. The programme recently reached a milestone with 100% of cocoa beans now traceable back to their origin and externally verified.

“With growing numbers of passengers returning to the skies, travel retailers will need to ensure they are offering the right mix of products that consumers are actively searching for,” said Peter Zehender, Heaed of the Lindt & Sprüngli Travel Retail global duty-free division. “In the confectionery aisle, this will encompass a strong core range of bestselling lines and innovative novelties from leading brands that shoppers know and trust. As a much-loved confectionery brand with global appeal, Lindt is ideally placed to help travel retailers meet the various needs of confectionery buyers. The launch of LINDOR Bag Milk 100g and Lindt NUXOR, as well as our redesigned Lindt NAPOLITAINS range, will bring much-needed innovation to the travel confectionery market, providing travelllers with exciting new products to suit every occasion – from gifting to self consumption and on-the-go treating.”

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