The airport e-commerce platform, Grab, has teamed up with 3Sixty Duty Free to launch its first retail parternship at Dallas Fort Worth (DFW) Airport in the US.
The new partnership allows passengers to pre-order from a large range of retail products via the Grab platform and then collect their purchase either in store or at their gate.
“We’re excited about bringing this touch-free retail experience to DFW,” said Ken Buchanan, Executive VP of Customer Experience & Revenue Management at DFW Airport. “It enables our customers to explore the very best of the airport’s retail offerings while also maintaining social distancing. And the convenience of ordering retail from your own mobile phone speaks to DFW Airport’s commitment to elevating the customer experience.”
The collaboration will utilise Grab’s omnichannel expertise and will benefit both domestic and international travellers, with collection or free delivery and the potential for home delivery in the future. Jeff Livney, CEO at Grab underlined his enthusiasm for the initiative which marks the company’s first venture into airport retail. “As travellers return to the sky, it’s vital we provide shoppers with options they feel comfortable with. Some passengers will still prefer to browse a physical store, but there are many who will want the ease of mobile ordering, and the safety and hygiene of a touch-free experience. It’s important we tap into this demand for the benefit of the customer, as well as making it easier for retailers to reach a primarily domestic traveller for the forseeable future,” he said.
