Etihad Airways is showcasing the next-generation experience of its global premium airport lounges, beginning with a transformed London Heathrow Lounge in summer 2027.
The Heathrow lounge, the first to introduce Etihad’s new Beyond Borders design language to the ground experience, begins a new design cycle that will increasingly connect the airline’s premium airport lounges and aircraft through a recognisable Etihad look and feel.
Etihad is investing US$20 billion investment in new aircraft and customer experience, including a US$1 billion fleet retrofit programme.
“Our new lounges are an important part of the Etihad experience and London Heathrow marks the beginning of an exciting new chapter,” Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said. “It will be the first lounge to bring our new design language fully to life on the ground, creating a space that feels uniquely Etihad and distinctly connected to Abu Dhabi.
“The thinking behind Beyond Borders is that our guests should increasingly recognise the same Etihad identity wherever they are in their journey. That doesn’t mean every space or every aircraft needs to be identical, but there should be a clear connection through our design, hospitality, dining, wellbeing and service.”
Etihad’s Beyond Borders product and experience brings greater consistency across the guest journey as the airline invests in its aircraft, lounges, dining, amenities, wellbeing, connectivity and service. The carrier says this approach creates a more connected, recognisable and distinctly Etihad journey across the airport, lounge, aircraft and destination.
The airline’s transformed London Heathrow Lounge will provide the first complete expression of the new lounge design. The design and experiences are also set to extend to new Etihad lounges across Etihad’s network, the carrier says. All lounges will feature dedicated spaces for Business and First guests and additional private suites for guests travelling in The Residence.
“London is the beginning,” Arik De said. “As we expand our lounge network, we have an opportunity to create a more consistent premium experience on the ground while continuing to bring the warmth and character of Abu Dhabi to our guests around the world.”
