With airports increasingly having to get creative when it comes to diversifying revenue streams, Edmonton International Airport (YEG) in Canada celebrated hosting its first ever Runway 12 Music Festival.
The event which was held from 5 to 6 July saw all those visiting, working at or flying from the airport treated to an uplifting music experience with musicians laying on 40 performances on five stages throughout the airport, pre- and post-security.
“YEG’s permanent music programme proudly celebrates our region’s music scene. As an Airport for Everyone, we support the local music industry by providing a unique venue for emerging artists to showcase their talent to passengers, visitors and airport workers. The Runway 12 music Festival celebrates the longevity of this programme and is a wonderful way to welcome new and returning musicians and enhance our airport experience,” said Carmen Donnelly, VP Passenger Experience and Terminal Operations, Edmonton International Airport.
As well as helping enhance the passenger experience, music is said to have many positive psychological benefits, including providing a welcoming distraction and a sense of calm for everybody. In an airport environment, music is especially beneficial in easing travel anxiety faced by some passengers.
