Tourism New Zealand and Christchurch Airport have embarked on a three-year partnership to grow high-quality tourism to the South Island and its largest city.
Justin Watson, Christchurch’s CEO described the airport as the South Island’s largest tourism business and international gateway for overseas visitors.
“Statistics show international visitors arriving in this country through Christchurch Airport visit more regions, stay longer and spend more than if they arrive through another entry point,” he said.
“This creates a significant economic upside for Christchurch, especially for visitors wanting to experience our revitalised city and its new infrastructure. People, businesses and sporting organisations see our city as a great place for their next visit or gathering.”
Tourism New Zealand’s aim is to market to high quality visitors who will contribute positively to New Zealand’s nature, culture, society and economy. In 2022, the South Island received 59% of all its visitors between July and December.
Tourism New Zealand Chief Executive Rene de Monchy reiterated that high quality tourism is an important contributor to New Zealand’s economy. .
“Visitors flying direct from San Francisco to Christchurch over the coming summer will play an important role in achieving this, alongside the ongoing scheduled international services connecting Christchurch to dozens of destinations across the world,” he said.
He also underlined that new routes offer significant benefits to New Zealanders, including more travel options, export or produce, trade and import exchange. Christchurch and United Airlines recently announced the first direct flights from Christchurch to San Francisco. The partnership with teh tourist board will help support this route, alongside securing and promoting future airline routes.
