Bristol is the first UK airport to open a Breeze branded global eSIM store. The collaboration will enable international passengers to purchase and enable flexible, low-cost 4G/5G eSIM mobile data bundles for use in over 150 countries.
The collaboration enables Bristol to generate ancillary revenue from Breeze’s eSIM mobile data bundles with no branding or setup costs and no specialist technical know-how or resources.
Passengers simply scan a Breeze QR code from one of numerous points throughout the terminal building to choose their preferred data limit and duration before instantly receiving their chosen eSIM profile that’s ready to use as soon as they land at their destination.
Rupert Lawrie, Commercial Director at Bristol Airport, said: “eSIM technology makes buying mobile data for your trip a 100% digital experience, which is a fantastic alternative to fiddly single-use plastic SIM cards and typically costs a lot less too. As well as offering some of the most competitive deals available, it’s also far more sustainable.”
He reiterated that as Bristol has no internal development team to to build an eSIM store, nor the technology skills and realtionships to manage a global eSIM service, partnering with Breeze makes sense as it eliminates the need for those overheads. “This means we gain ancillary revenues from day one and can test the market and learn which Breeze eSIM bundles customers buy an dhow they engage with them.”
Mitchell Fordham, CCO at eSIM Go, added that consumer demand for fast, convenient access to mobile data doesn’t stop when passengers are travelling. “Although with high data roaming charges, consumers are crying out for mobile data options that help them save money and who better to offer this than the airport they’re flying from,” he said.
“Partnering with Breeze is a smart move that will benefit travellers from across the south west and our congratulations to Bristol Airport for being the first in the UK to offer this. It reflects very positively on their commitment to passenger comfort and choice, and is the perfect win-win innovation that generates extra revenue while satisfying customer needs and protecting them from their mobile operators’ high roaming charges.”
