A new deal will see Airport Dimensions, the airport lounge specialist, and Swissport, which owns Aspire, a leading global lounge and global aviation services company, acquire the No1 Lounges business through its joint venture Swissport ALD. The acquisition will see Airport Dimensions and Swissport operate nine No1 lounge portfolio spaces at Birmingham and London Gatwick as well as London Heathrow Airport in the UK.
The agreement will also see Airport Dimensions and Swissport take on the exclusive Clubrooms brand which offers guests a first-class luxury lounge experience in a private and intimate setting.
“As we emerge from the pandemic, we welcome this transaction which enables us to strengthen and secure our business and carry on our mission to make it easier for our customers to eat, drink and relax in style before they fly. The new funding will enable us to further enhance No1’s lounging experience so that we continue to offer industry-leading innovation and choice for our customers. We cant’ wait for travel to return and to reopen our business after such a disruptive year. We’re excited about the future and look forward to welcoming our customers back,” said John Upton, CEO of No1 Lounges.
Mignon Buckingham, CEO of Airport Dimensions, added that, “We’re delighted to have the opportunity to invest in the exciting No1 brand.” She added that, “No1 Lounges, Airport Dimensions and Swissport are fully aligned in our commitment to offering a more unique, more personalised, and more enjoyable experience for travellers across the airport journey, giving them an alternative to other F&B options during their stay at the airport. This investment is just one of many Airport Dimensions continue to make to enhance the experience for the traveller, offering them choice and control whilst driving increased revenue performance for the airport.”
The newly acquired group plans to continue to provide the full range of existing No1 products, including Premium Security (express security) at Gatwick, enhanced by Airport Dimensions’ portfolio of digital and physical offerings. With its partnership with digital ordering companies Servy and Inflyter, plus the e-commerce platform Connecta, the traveller journey for No1 lounge guests will be more adaptable and personalised than ever.
